The Self Producing Artist is a 12 week personalized artist coaching program for indie singer songwriters who want to finish, produce, perform, and release their own music.
Bring one original song. Over 12 weeks, you’ll get coaching, feedback, accountability and a clear path from unfinished idea to finished release and performance video.
I’m Dan, your coach and have 30+ years of experience producing music. I am excited and looking forward to working together.
ONE ARTIST. ONE SONG. ONE FINISHED RELEASE. ONE PERFORMANCE. REPEAT…
YOU WRITE SONGS, BUT ARE YOU FINISHING THEM?
Maybe your music is living in voice memos, half finished sessions, unfinished lyrics, or recordings you keep tweaking but never release.
You start strong, then get stuck in the middle, you keep tweaking and never feel done.
You watch tutorials, but still don’t know what to do next.
You want to share your music, but you’re not sure it’s ready.
Meanwhile, your songs stay on your hard drive instead of out in the world.
After a while, it starts to hurt. You know you have something to say, but your music still isn’t being heard.
The problem is not usually talent. And it is probably not a lack of information.
There are already thousands of videos about songwriting, recording, mixing, mastering, vocals and plugins. More information is probably not what you need.
YOU DON’T HAVE TO FIGURE THIS OUT ALONE.
WHAT YOU NEED IS PERSONALIZED GUIDANCE
You need someone who can listen to your song, understand where you are stuck, help you make decisions, show you what to improve and give you a clear plan for what to do next.
FEEDBACK
Honest, actionable feedback on your song and your mix.
ACCOUNTABILITY
Consistent check-ins that keep you focused and moving forward.
DECISION MAKING
Clear guidance to help you make confident creative choices.
CLEAR NEXT STEPS
A customized plan so you always know what to work on next.
From: “I wrote this song.” To: “I released this song.”
THE 4-STEP PROCESS: FROM IDEA TO RELEASE:
1. FINISH
Complete your song from start to finish.
2. PRODUCE
Record, arrange and produce it with confidence.
3. PERFORM
Capture a performance you’re proud to share.
4. RELEASE
Release your song and get it out in the world.
MEET YOUR COACH
I’m Dan. I’ve spent decades writing, performing, recording and producing music. I release my own music as SoundCaptor and I’ve built The Self Producing Artist around something I learned firsthand. Artists rarely need more information. They need direction, accountability and a process that gets the work finished.
SONGWRITER
PRODUCER
MULTI-INSTRUMENTALIST
INDEPENDENT ARTIST
30+ YEARS MAKING AND RELEASING MUSIC
WHAT WORKING TOGETHER LOOKS LIKE:
Weekly one on one coaching
Personalized feedback on your song
Production and arrangement guidance
Weekly creative priorities
Performance video feedback
A release plan built around your song
YOU’RE NOT JUST FINISHING A SONG. YOU’RE TRAINING THE ARTIST.
The song is the vehicle. The bigger goal is helping you become a stronger, more capable, more confident artist who can keep creating and releasing music long after these 12 weeks are over.
Stronger creative habits
Build systems that support your best work.
Better production instincts
Develop the skills and ears to bring your vision to life.
More confidence performing
Feel comfortable and connected when you perform.
A repeatable release process
Create, finish, release, repeat without starting over.
WHAT HAPPENS ON THE DISCOVERY CALL?
Bring a song you’re working on. During our free 30 minute discovery call, we’ll talk about where you are as an artist, where the song is currently stuck, what you want to accomplish and whether SPA is the right fit.
